A range of core marketing subjects (Marketing Management, Marketing Intelligence, Marketing Communications etc.) has already introduced you to the key dimensions of marketing.
As students of Business and Marketing you may have already learned how some of the organisations, irrespective of their size and demographics, achieve competitive advantage by using popular and prototype marketing practices. However, in a global world, transitional economic trends have posed serious challenges to the way companies used to understand and practice marketing as an integrated part of their business.
Faced by this situation, as companies are increasingly searching for innovative and alternative means of sustenance and value creation, this core module will guide you through some of the advanced strategy formulation concepts that are keys to survival in contemporary, competitive, and transitional business environment. At a foundational level this module will offer critical exercises in developing students’ awareness of contemporary strategy development within a transforming world. At an advanced level this course will illustrate how contemporary marketing management goes well beyond the simple logical extensions of strategic analysis and strategic choice. The key elements of this course include an advance insight into product, services, retail, and brand management.
| AIMS OF THE MODULE: |
The purpose of this course is to provide students with:
- The ability to evaluate and understand the changing strategic choices in the contemporary age of globalization.
- Advance strategic choices that are key components of survival in today’s socio-economic environment
- The skills to identify and apply innovative strategic choices to solve today’s complex business agendas
- The ability to identify and articulate organistional value creation through advanced marketing practices
| LEARNING OUTCOMES: |
On successful completion of this module students will be able to:
- Identify and evaluate the distinction between operational and strategic marketing management
- Integrate their existing fundamental knowledge and experience of marketing into advance global scenarios
- Actively engage, analyse, and apply key strategic marketing tools into real life scenarios and make recommendations for alternatives and improved strategies that are essential for survival in today’s transforming business environments
Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]