What it is to be entrepreneurial: definition, scope, domains of entrepreneurship, the key entrepreneurial skills, and their transferability to any career prospect;
The centrality of ‘opportunity’, the importance of ‘creativity’, and ‘innovation’ in the entrepreneurial process;
How to get the business started (in the UK context), and the stages involved in setting up a venture
The issues in business and scenario planning, and risks within any such plan;
The practical problems, challenges, and risks faced by an entrepreneur within a business ‘start-up’
Learning Outcomes: Skills and Attributes tested in this assignment:
Identify and analyse problems and recommend viable solutions;
Apply different approached to research and methods of enquiry related to aspects of enterprise and its context;
Apply standard IT packages to enhance presentations and produce business reports;
Classify, analyse and evaluate numerical data to seek solutions related to structured and unstructured problems;
Demonstrate the skills of critical interpretation;
Demonstrate time management skills and working to deadlines
Feedback /Marking criteria for this Assignment
Performance will be assessed using HBS Grading Criteria.
The report constitutes 100% of the final mark
The marking scheme:
Creativity of the approach (15 marks)
The depth of analysis and research (30 marks)
Critical evaluation: coherence of the arguments and statements, their justification and reasoning, application of the theory, and accurate interpretation of data and evidence (30 marks)
Presentation (15 marks)
Referencing (10 marks)
Guidance for improvement will be given in writing via StudyNet within 4 weeks. For further help, contact the teaching staff in the drop-in hours
Detailed Brief for Individual/Group Assessment
The title of the assignment: Business Plan
Purpose of the assessment: Based on the case develop a business plan for the company, addressing its major challenge. It should take into the account the type and the nature of the business, the information provided, secondary research, and theoretical knowledge about entrepreneurship.
Context: The business plan should follow all the conventions of real world business plans, for example, in terms of layout, length, content and structure.
Implied funding: the available amount raised (as per the case)
Approach/steps to follow:
Use the template provided (reports in any other format won’t be marked)
All the sections must be covered
Plan 1 year ahead (on a short-term basis)
Reference all the sources used in the report following precisely Harvard Referencing Style, adopted by the University (see: https://www.studynet2.herts.ac.uk/ptl/common/LIS.nsf/lis/busharvard)
Minimum use of 5 academic sources (books, journals, websites for Mintel reports, Keynote, etc) is required
All the tables, graphs, and charts should be numbered, named, and referred to in the text
Do NOT engage in primary research for this task (without Ethics Approval, a fail would be given)
Check grammar, use UK spelling and try to use PEEEL to structure your main paragraphs. Refer to CASE
NB: It is important to note that a business plan is based on secondary research. It is the research which underpins the assumptions that all business plans have. It is therefore expected all business plans to exhibit secondary research, for example, on social, economic or market trends, which have created the opportunity. A key component of the assessment is the quality of the secondary research. Students are unlikely to be able to produce a convincing business plan that is based on skimpy or non-existent research.
Students are not expected to carry out primary research.
Students are expected to:
Be creative in developing your arguments, and thorough in the planning;
Demonstrate extensive reading, and the ability to apply theoretical concepts from the reading and lectures;
Avoid plagiarism: copying out or repeating large chunks of texts from books or journals
Not make unsubstantiated assertions, references must back up the in-text statements
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