Case study, individual, 75% of grade, 2000 words essay.
Students write an individual essay about an infringement of a patent- or copyright-protected innovation of one firm by another firm. How have both firms operated, legally and strategically? How has the case affected the subsequent strategy of each firm, if at all (in which case: why not?)? And how has the case affected industry structure and dynamics?
Course work due: May 12, 2016 (3pm; submit through LEARN [turnitin]).
• Group presentation, self-selected group of 4 (from your tutor group), 25% of grade.
For your company of choice, and a product of choice for this company, describe and analyze how IP is used to protect an innovative product from competition.
Final Presentations: April 28, 2016.
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