Electronic media – hows are television audiences measured? Who measures them? Importance of measurements in importance to amount of rights fee
“Crown jewel” of sports
Broadcast systems
Cable systems
Digital media
Syndication – know how syndicator operates
Media contracts
Know tactic that CBS used in televising their championships
Kinds of revenue sharing between broadcaster and team
Tax exempt bonds and who are they attracted to
1986 tax reform act prohibited what?
Supply, demand, and price
Financial statement – what is generated by taking assets-liabilities = profit
Best method of estimating economic value of adding another event
What influences demand for premium seating in stadium or reduce it
First org to sell personal seat licences
Impact of secondary marketers on ticket operations
Ch 14
Licensed merchandise – Know growth rate of revenue from licenced merchandise –slow, flat, or fast
Revenues
Knock offs
Licensing and the NCAA
Impact of pay per view
Impact of satellite distribution of TV signals in terms of globalization
Know which sport benefits the most from the sale of licensed merchandise
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