Explain why a firm in pure competition is considered to be a “price taker.”

  • Using MS Excel or a table in MS Word, complete Table-1 (Joseph Farms, Inc., Cost and Revenue Data).
    • Assume that the price is $165.
    • Assume the fixed costs are $125, at an output level of 1.
    • Assume that the data represents a firm in pure competition.
    • Show your calculations.
  • Explain the MC=MR Rule.  Describe the market structures to which this rule applies.
  • Create a chart to illustrate the data in Columns 9 and 10.
  • Describe the profit maximizing (or loss minimizing) output for this firm.  Explain why or why not there is an economic profit?
  • Explain why a firm in pure competition is considered to be a “price taker.”

(Assignment continues below Table-1.)

Table-1:  Joseph Farms, Inc., Cost and Revenue Data

Column 1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 7 Column 8 Column 9 Column 10 Column 11
Output

Level

Price per unit Total Fixed Cost Total Variable Cost Total Cost Average Fixed Cost Average Variable Cost Average Total Cost Marginal

Cost

Marginal Revenue Total Revenue
0      $             –    NA      
1      $    113.00              
2      $    213.00              
3      $    300.00              
4      $    375.00              
5      $    463.00              
6      $    563.00              
7      $    675.00              
8      $    813.00              
9      $    975.00              
10      $ 1,163.00              

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