Content Requirements:
Follows Assignment Protocol:
Analyzes a company’s crisis response, asserting and giving evidence for the three most effective response actions OR
Analyzes a company’s crisis response, asserting and giving evidence for the three most ineffective response actions
Demonstrates a close reading of materials (primary and secondary) through strong analysis and use of relevant and specific evidence
Uses sources both primary and secondary to back up assertions
Evidence is detailed, specific and relevant
All assertions have strong evidence
Explains why the company might have used these effective or ineffective responses/strategies (successful or unsuccessful)
Cites specific parts of the ‘texts’ used (primary and secondary resources); that is, uses SPECIFICS not generalities to make the case
____/25
Structure and Logic:
Opening paragraph powerfully sets up your argument (your claim of the three most effective OR ineffective company response actions)
Each paragraph has a strong topic sentence (asserts one thesis claim) and uses strong, relevant, and specific evidence from primary and secondary sources to prove that claim
Evidence used is directly relevant/pertinent to claim
Paragraphs are unified with no topic drift or shift
Internal paragraphs
Each have a single topic linked to the issues stated in the opening
Fully explain and support that topic with specific, detailed, and well-chosen evidence
Demonstrate an interesting and powerful progression of ideas (without redundancy)
Assignment shows clear logical transitions between ideas—strong logical flow
_____/25
Language:
Language is economical, clear, precise and professional
Relies upon detailed, specific, concrete statements (free of abstract and vague statements)
Free of discriminatory or biased language
Free of weasel words such as “generally,” “some,” “various,” “very,” “basically”
Free of informal, unprofessional or overly conversational language
Free of jargon and clichés
Free of long-windedness, redundancies, and weak openings (“My point is that it is very important that people understand the importance of…”)
Confident, positive, and professional tone (No use of “I believe” phrases)
Limits use of passive voice
Free of “There are” or “It is” constructions
Free of unnecessarily complex verb tenses, convoluted constructions
Sentences are energetic and varied
Free of grammar and usage errors, including:
Pronoun disagreement
Subject-verb disagreement or verb tense changes
Comma errors
Unparallel sentence structure
_____/25
___________Total out of 75
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