The objectives of this assignment are for students to:
– demonstrate knowledge and understanding of the literature on the contribution of food, wine, festival tourism to the development, marketing and management of destinations;
– demonstrate critical and analytical skills;
– communicate effectively; and
– demonstrate research skills and correct referencing skills.
Case Study Analytical Report Topic: Analyzing the impacts of food/wine tourism and key strategies for destination development
Students are required to evaluate “why”, and “to what extent” the specific food/wine tourism business example (i.e. food/wine festivals, food/wine trails, food/wine-related activities) was successful or failed in achieving each type of tourism impacts and then explain how key strategies were useful for maximizing the positive outcomes across the five lecture topics (Topics 8-12)
In the “discussion” section, students need to:
** Address the literature (using references presented in the lecture notes, Study Guide, and other readings) in regard to different types of tourism impacts,
** Give specific example of food/wine tourism attractions
** Critically analyze key strategies used in food/wine tourism business example(s) for achieving the positive or negative outcomes.
** Make recommendations for future improvement of the food/wine tourism business example.
Students must read the literature associated with topics 7, 8, 9, 10, 11 and 12 and actively use it in discussing the issues.
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