this project is to create an international marketing business plan for wimmer bakery ( a family owned german bakery based and operating in Munich,Germany) in lagos, Nigeria.
the website of the bakery is baeckerei-wimmer.de
the structure of the plan should be as follows:
1- introduction and business objective (250 words): brief history about the company and the business objectives that you have.
2- country screening :
2.1 preliminary screening ( compare nigeria to brazil in terms of culture, economy, political situation, environment ..etc)
2.2 fire- grained screening ( compare brazil to nigeria in terms of market attractiveness and competitive environment) and then after the two examinations above you will choose nigeria over brazil for some reasons that you have to state.
3- STP(segmentation,targeting, positioning) (500words )
4- Marketing objectives (250words)
5- Entry mode selection (500 words)
6- detailed international marketing mix (1000 words)
7- international marketing budget (250 words)
8- conclusion
9-refferences
10-appendixes
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