(I am sending you this instruction just to get the big picture. We already turned in Part I)
Complete the first part of your Group Project using the attached background information and grading rubric. Specific assignment instructions from the background description are reiterated below. Create the following for the W. Wayne Huizenga School that attracts prospects to the university’s undergraduate business program.
- Three (3) educational blog topics, each with a brief outline of its contents
- One (1) entertaining video concept
- One (1) game oriented app
Known as top-funnel content, these content marketing elements are intended to invite new followers early in their college search process. Given the early stage, it is imperative to avoid mention of the university as it would appear opportunistic and premature. Later content will permit introduction to the university as trust is built.
1.1 Educational Blog Topics
Following your own research, define 3 topics that resonate with high school juniors and seniors before they begin their college evaluation process. For example, categories could include:
- Insightful content (e.g., Hot jobs for marketing degree grads)
- Instructional content (e.g., How to translate your personal interests and activities into your criteria for college choices)
- Decision aid content (e.g., Understanding what financial options fit your personal situation); however, decision aids most often relate to mid or bottom-funnel content.
Then define an outline of at least 4 blog headings for each topic that would highlight what the content is about. Be realistic about your choices as a later assignment will ask for greater detail on at least one selected topic.
1.2 Entertaining Video Concept and Game Oriented App
Using the examples discusses earlier (e.g., flash mobs, etc.), define in approximately 100 words of a storyline a concept to consider for a top-funnel entertaining video and game oriented app. The storyline is meant to be a conceptual description (not an actual video script). Then answer the following questions:
- How does the video and app target students in their late junior to early senior years?
- What elements would make the content go viral?
- How would the content raise awareness about our school in a tasteful way?
- In what way are targeted high school students encouraged to participate or comment on the content while spreading the word?
Background for Group Project (Part II)
https://mako.nova.edu/bbcswebdav/pid-5088565-dt-content-rid-38730092_2/courses/201630_MKT-5225-2WB_35669/Content%
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