Entrepreneurial Management
Roles:
- Introducing the idea and market evaluation
Product Name: Ventapp
Logo:
Production Description:
- A smartphone application aimed at students at Birmingham universities.
- Free application – Premium package included
- Premium – No ads, discounts on products and services
Monthly fee £3 for discounts;
Free version allows to see events/ventures but without discounts
- Features:
- Location specific
- Discounts and offers on events
- Messaging board
- Promote events
- General discussion
- Selling items c2c
- Course related
- Customisation of app – forums based on interests
- Based on contribution – loyalty points
- Loyalty point for purchases app
- University radio incorporated into app
- g. Aston AUX radio
- Involvement with Student Union!!!!!!
- SU can use this to promote events and offers
- IOS/Android application – web based
- Social media – shared through:
- Facebook – Uni and SU pages
- QR code posters on campus
- Can share messages/events etc. through social media
- Target market – 18-24
- Mainly aimed at undergraduate students
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