Implications of social media on users’ purchase and referral intentions
– The literature review must explain each component of the attached framework which will be used in this paper. This paper aims to understand how social media affect users’ purchase and referral intentions in the tourism Industry and to understand the hedonic and utilitarian motivations, usage behavior of consumer when using the travels’ social media platforms.
LITERATURE REVIEW
- Abstract ( half page)
- Theoretical background
- Variables affecting the aim concept
- Research conceptual model
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