Introduction and background
- Introduce the topic explaining the concept and importance of demand analysis.
- Explain the product or business you have selected.
- Explain the Macro environment with reference to your business or product. (PESTLE analysis)
- Discuss the nature of industry competition and general trends of business growth
- Tell the reader what will be included in the following pages in your essay.
Review of literature
- Select 2 to3 books
- Select three to 4 to 5 articles
- Select one report on your product
- Find information from websites
- Discuss the concepts listed and explained in the document “demand analysis” given on your Moodle citing the references of the selected books and articles
- Summarise the literature highlighting the main points you have explained in this section about the topic and the variable you found for data collection and analysis
Data analysis and discussion
- Visit the library ask for different report to find secondary data related to your product
- Analyse it and get results
Conclusion and recommendations
References
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