Assignment Notes
Marking Criteria
• Integrated and systematically structured document.
• Effective application of relevant concepts.
• Sound strategic analysis supported with clearly presented credible data.
• Good linkages between sections.
• Relevant, credible data sources appropriately referenced.
• Questions 1 and 2: Maximum 1500 words. This is an absolute maximum (no +10%).
• Question 3: Maximum 250 words. This is an absolute maximum (no +10%).
• Exceeding the word count will incur a 5 mark penalty.
Theory v Analysis
The emphasis in this assignment is to present concise analysis. Concentrate on the key factors that are relevant to each question and avoid long descriptive passages – this will help you comply with the word count
Analytical Models
Do not simply paste standard models and frameworks into the report. The use of frameworks, graphs, diagrams and charts is encouraged, but these should be directly relevant and adapted to analysis of the simulation.
Format
An executive summary is not required. A brief introduction should be used to introduce the reader to your report and provide an overview of the context and scope of the report.
Each question can be answered as a separate section and may benefit from a short introduction giving an indication of the scope to be addressed with a short summary to highlight the key points.
References
The Harvard referencing must be used when necessary. References are not needed for data from within ‘The Strategy Experience’.
Individual Assignment
Address the following:
1. Consider a specific instance of either good or unexpectedly poor business performance during your three year period as a director. Imagine you are presenting to WRSX investors.
A. Referring to data from the performance log on the decisions that were made, assess a specific decision (or group of related decisions) and explain the subsequent performance.
B. Discuss the underpinning theoretical frameworks you either used, or could have used, to assist your decision making. Did (or could) the theory support the decision, or mislead you, and why?
45 marks
2
2. Consider your original analysis of the strategic position and strategic choices. To what extent did your assessment of the strategic position and strategic choices change or evolve over the three year period? Did key changes occur, or new information emerge, that affected your original strategic choices and did this lead to a change in strategy or not?
45 marks
3. Choose one of the ‘Strategy in to Practice’ lectures you have attended this year. Explain how the lecture influenced either your participation in ‘The Strategy Experience’ or gave greater insight to one of the module topics./ . 10 marks
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