The assignment will provide you with an opportunity to apply some of the skills and knowledge that have gained across the module thus far, demonstrating your learning through a practical exercise.
Please read the case study ‘SK Food Enterprises Ltd.’ carefully, and answer the questions that follow in a 2,500 word report.
The case study can be found on Blackboard, the questions are reproduced below. To answer the questions you will need to apply Operations Management tools and complete some calculations using a spreadsheet.
You should not present theoretical discussions of Operations Management; do not give an explanation of the ‘5 performance objectives’ for example.
The assignment is looking for the application of Operations Management. You should use your Operations Management texts to help you with the assignment however, the nature of the assignment means referencing will not be required.
The core of the assignment (sections 3 & 4) focusses on calculating capacities/assessing utilisation of a series of processes. It is not sufficient to present only numerical data in your answers. You must clearly discuss each stage of your analysis, stating ‘what’ you need to find out and ‘why’, and then present the supporting calculations. Marks will be awarded for clear indications that you have understood the logical steps needed to calculate capacity for this particular operation.
For all of the questions, most of the information required can be found in the case study however, you will need to make some assumptions; please state these clearly along with your supporting rationale.
Note: this is an individual assignment. You may obviously discuss aspects of the case study with your peers however, the work you produce for the assignment must be entirely your own.
Any evidence of collusion with other students will be treated as Academic Misconduct and dealt with according to University procedures.
Questions
Section 1 – (5%)
Describe the inputs and outputs of the transformation process outlined in this case, supported by an appropriate diagram.
Section 2 – (10%)
Describe the five operations performance objectives for the macro-operation (Quality, speed, dependability etc.).
Section 3 – (50%)
Calculate and discuss the capacities for each micro-operation of the radicchio rig, and from this estimate the total capacity. Discuss to what extent the overall capacity depends on the product mix. Discuss what problems are encountered when attempting these capacity calculations.
Your calculations should be completed in a spreadsheet and screenshots included in the main body of your report; additionally, your appendices should include screenshots of the formula view of the spreadsheet.
(Note: students who submit data of a spurious nature will later be required to forward an electronic copy of their actual spreadsheet).
Section 4 – (20%)
How well balanced are the capacities, and what could adversely affect this balance? (Present further calculations to support a scenario).
Section 5 – (5%)
Using your data to compare actual output to the capacity, what does this suggest about the operations management tasks involved in running all six rigs?
Section 6 – (10%)
In a typical British summer, the weather can cycle frequently between cool, dull periods with spells of heavy rainfall, and periods of hot, dry and sunny weather.
What capacity management problems could arise during such variations in the weather, and how can management best respond to such fluctuations?
Key Marking criteria will include (where appropriate):
Initiative: originality, innovativeness of answer
Assignment Structure: clarity of aims, objective, structure and presentation
Quality of Writing: Readability and ability to convey key message(s) concisely
Quality/Scope of Literature Review: Understanding of established knowledge
Suitability of Literature: Use of suitable sources, focused to answer key research aims
Literature Analysis: Quality/level of analytical skill demonstrated
Insightfulness of Analysis: Interest and usefulness of findings, conclusions drawn.
Understanding: Assignment demonstrates students have understood key topics
Overall Quality of Assignment
Notes on Style & Word Count
The length limit for the assignment plan is one side of A4 paper with not smaller than 12-point font. Section headings and bullet points are acceptable – the plan does not have to be in prose but if bullet points are used they must be detailed.
The maximum word limit for the main assignment (excluding references, tables, contents page, footnotes, charts, graphs, figures) is 2500 words. The word count must be stated in the assignment cover sheet.
Students who fail to include a word count, or who include an inaccurate word count will have their mark capped at the pass mark.
Markers will stop marking once the word count limit has been reached, likely leading to a reduced overall mark as key arguments or conclusions will not be included in the marked work. The marker will impose a penalty of a 10% reduction in the total mark for the assignment (e.g. a total mark of 70% would be reduced to 63% if the candidate exceeds the word limit).
Students who submit work that is below the word limit will not be penalised. This is because students will not have taken full advantage of the word limit available to them, which in itself may constitute a penalty.
The assignment should be in extended essay format (ie. use headings/sub-headings). Full academic referencing using the APA (6th Edition) referencing style should be used throughout the assignment. Guideline on how to reference using the APA style can be found at:
APA Referencing Short guide: HYPERLINK “http://tinyurl.com/pn9oaxt”http://tinyurl.com/pn9oaxt
APA Referencing Long Guide: HYPERLINK “http://tinyurl.com/bwdj2mk”http://tinyurl.com/bwdj2mk
To gain higher marks students are required to show analysis and reflection rather than simple description. They should use multiple sources of academic literature to frame and justify their analysis. All sources should be correctly identified – students are reminded the University enforces strict penalties for plagiarism (up to and including withdrawal from the University).
Correct English spelling and grammar should be used at all times. Assignments should be typed or word processed – hand-written assignments will not be accepted. Students who have been formally diagnosed with specific learning difficulties (SpLD) and assessed by the Disability Office should indicate ‘SpLD’ on the Student Declaration form included with their coursework submission. on the front cover of their coursework before submission.
Feedback Policy
Feedback to the coursework will be provided within three calendar weeks of submission. All feedback for the coursework assignment will be provided through GradeMark. Marks will be made available via Grade Centre in Blackboard and your university student portal. Please note that all marks are provisional until they have been ratified by a progression or award board and are therefore subject to change. Anonymous examples of good and bad practice will be shown in the final week of the module.
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