Step 1: Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product will be between 4-5 pages in length excluding the title page, exhibits and reference page.
Step 2: Follow this format:
- Title page with title, your name, the course, the instructor’s name;
- Executive Summary;
- Comprehensive Written Analysis:
Step 3: In writing the analysis, the writing is in the third person. What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
Step 4:perform independent research to provide a comprehensive internal environmental analysis.
Step 5: In your paper, respond to the following:
Use the tools, concepts and information from your own research to perform a strategic analysis and selection of strategies.
- Develop a BCG Matrix for selected company;
- Develop a Grand Strategy matrix;
- Develop a QSPM for selected company;
- Analyze and discuss possible strategies;
- Discuss cultural factors that should be considered in analyzing and choosing among the alternative strategies;
- Recommend the best strategies among the alternative strategies and explain why these strategies are the best;
Step 10: Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment’s requirements. Review the following website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html
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