Instructions:
How ______(pick an organization from the list below)______ conducts and uses marketing research in their strategic marketing management? Fill out and submit the form below. Be sure to read lecture Slides 18-26 and notes below slides (I ATTACHED ALL THE PRESENTATION SLIDES ALREADY).
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Discuss 2 relevant trends (e.g., consumer, market, technology) [1 pt]:
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Describe the target market. Also, what research tool can help the company understand the target market? [1 pt]
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Provide a research example for each of the 4p’s (see my examples in notes below slides) [2 pt]:
· Product
· Pricing
· Place
· Promotion
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How to analyze firm performance? And what type of data? [1 pt] |
List of Organizations: CHOOSE ONE!
A manufacturer of breakfast cereals
A company that publishes marketing textbooks
A store that sells organic foods
A manufacturer of outdoor sportswear
A manufacturer of pet products and supplies
An online dating site
PS: SEE THE PRESENTATION SLIDES I ATTACHED
-It is due on the 7th February at 11:59 PM CA time
-Please let me know if you have any further questions
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