Part One –
- Part One –
- Describe the company you chose (give an overview/history)
- Examine the company’s core business/industry (also identify trends)
- Identify the type of products or services the company provides (describe the problems these products/services solve)
- Identify the company’s mission (discuss the value of a mission statement to the employees)
- Describe the industry of the chosen company and identify the company’s #1 competitor in that industry.
- Identify the 4 Ps (product, price, place, promotion) of the product/service you will use in this project.
Write to purpose, there is no page length or word count required.
Must be in APA format with Cited / Reference page
No Plagiarism
Please see the below Rubic to assist with the writing of the paper.
Rating Excellent Good Acceptable Developing Unacceptable Points 80 -72 71-64 63-48 47-32 31 – 0 Marketing Project – Part 1 Required Elements – must be about your chosen company (80 points for this section) – Company description, history and overview is discussed in great detail -The core business/industry and trends were identified and explained in detail
-Products/services the company provides were identified and the problems they solve were described in detail
-Company mission is explored as well as the value of the mission statement to the employees in detail
-Top competitor is indentified and the industry is described in detail
-The 4 Ps of the product/service of chosen company were identified and explained
Details of at least one of the required elements to the left are weakly presented or missing Details of at least two-three of the required elements to the left are weakly presented or missing Details of at least four of the required elements to the left are weakly presented or missing Details of at least five of the required elements to the left are weakly presented or missing Rating Excellent Good Acceptable Developing Unacceptable Points 5 4 3 2 0 Writing Mechanics (5 points for this section) sentence structure, run-ons, fragments, agreement, punctuation, capitalization, spelling, etc. Demonstrates knowledge and use of writing mechanics, enhances the readability Demonstrates knowledge and use of writing mechanics with minor errors that do not detract from the readability Demonstrates knowledge and use of writing mechanics but with errors that detract from the readability Difficulties with readability due to inappropriate use of writing mechanics Lacks proper use of writing mechanics – lacks readability Rating Excellent Good Acceptable Developing Unacceptable Points 5 4 3 2 0 Writing Organization (5 points for this section)
Coherence: all writing fits together, makes sense, and flows in effective order – beginning, middle, end
Clarity: all writing is consistent and logical
Coherence: Well organized and purposeful writing; has beginning, middle, and end; strong and appropriate transitions Clarity: Expresses ideas clearly and logically
Coherence: Adequate organization; beginning, middle, and end; appropriate transitions Clarity: Expresses most ideas clearly; occasional lapse in logical order
Coherence: Sequence of information difficult to follow; lacks a clear beginning, middle, and end; few or inappropriate transitions Clarity: Attempts to express ideas clearly; sometimes difficult to follow
Coherence: Unclear; lacks beginning, middle and end; fails to use transitions appropriately Clarity: Disjointed connection of ideas; difficult to follow
Coherence: Lacks coherence; beginning, middle, and end, and transitions Clarity: Lacks clarity and logic; does not connect ideas
Rating Excellent Good Acceptable Developing Unacceptable Points 5 4 3 2 0 Citations (5 points for this section
Correctly uses in-text citations for all sources; properly formats paper and references page Uses in-text citations with minor errors to identify sources; paper formatting and or references page displays minor errors Minor errors or missing in-text citations; paper formatting and or references page displays minor errors Frequently missing in-text citations; improperly formats paper and references page Lacks in-text citations; lacks proper formatting of paper; missing or irrelevant references page Rating Excellent Good Acceptable Developing Unacceptable Points 5 4 3 2 0 Critical Thinking (5 points for this section) Engages with the material; demonstrates insightful ideas from a thorough examination and understanding of the topic Balance of source and original ideas shows consistent interaction with the sources and evidence of critical thinking Balance of source and original ideas shows inconsistent interaction with the sources and a decrease in critical thinking Ideas rely too heavily on sources rather than on critical thinking; shows minimal interaction between sources and original ideas Lacks engagement with the material or lacks evidence of critical thinking
- Examine the company’s core business/industry (also identify trends)
- Identify the type of products or services the company provides (describe the problems these products/services solve)
- Identify the company’s mission (discuss the value of a mission statement to the employees)
- Describe the industry of the chosen company and identify the company’s #1 competitor in that industry.
- Identify the 4 Ps (product, price, place, promotion) of the product/service you will use in this project.
Write to purpose, there is no page length or word count required.
Must be in APA format with Cited / Reference page
No Plagiarism
Please see the below Rubic to assist with the writing of the paper.
| Rating | Excellent | Good | Acceptable | Developing | Unacceptable |
| Points | 80 -72 | 71-64 | 63-48 | 47-32 | 31 – 0 |
| Marketing Project – Part 1 Required Elements – must be about your chosen company (80 points for this section)
|
– Company description, history and overview is discussed in great detail
-The core business/industry and trends were identified and explained in detail -Products/services the company provides were identified and the problems they solve were described in detail -Company mission is explored as well as the value of the mission statement to the employees in detail -Top competitor is indentified and the industry is described in detail -The 4 Ps of the product/service of chosen company were identified and explained |
Details of at least one of the required elements to the left are weakly presented or missing | Details of at least two-three of the required elements to the left are weakly presented or missing | Details of at least four of the required elements to the left are weakly presented or missing | Details of at least five of the required elements to the left are weakly presented or missing |
| Rating | Excellent | Good | Acceptable | Developing | Unacceptable |
| Points | 5 | 4 | 3 | 2 | 0 |
| Writing Mechanics (5 points for this section) sentence structure, run-ons, fragments, agreement, punctuation, capitalization, spelling, etc. | Demonstrates knowledge and use of writing mechanics, enhances the readability | Demonstrates knowledge and use of writing mechanics with minor errors that do not detract from the readability | Demonstrates knowledge and use of writing mechanics but with errors that detract from the readability | Difficulties with readability due to inappropriate use of writing mechanics | Lacks proper use of writing mechanics – lacks readability |
| Rating | Excellent | Good | Acceptable | Developing | Unacceptable |
| Points | 5 | 4 | 3 | 2 | 0 |
| Writing Organization
(5 points for this section) Coherence: all writing fits together, makes sense, and flows in effective order – beginning, middle, end
Clarity: all writing is consistent and logical |
Coherence: Well organized and purposeful writing; has beginning, middle, and end; strong and appropriate transitions
Clarity: Expresses ideas clearly and logically
|
Coherence: Adequate organization; beginning, middle, and end; appropriate transitions
Clarity: Expresses most ideas clearly; occasional lapse in logical order
|
Coherence: Sequence of information difficult to follow; lacks a clear beginning, middle, and end; few or inappropriate transitions
Clarity: Attempts to express ideas clearly; sometimes difficult to follow |
Coherence: Unclear; lacks beginning, middle and end; fails to use transitions appropriately
Clarity: Disjointed connection of ideas; difficult to follow |
Coherence: Lacks coherence; beginning, middle, and end, and transitions
Clarity: Lacks clarity and logic; does not connect ideas |
| Rating | Excellent | Good | Acceptable | Developing | Unacceptable |
| Points | 5 | 4 | 3 | 2 | 0 |
| Citations
(5 points for this section |
Correctly uses in-text citations for all sources; properly formats paper and references page | Uses in-text citations with minor errors to identify sources; paper formatting and or references page displays minor errors | Minor errors or missing in-text citations; paper formatting and or references page displays minor errors | Frequently missing in-text citations; improperly formats paper and references page | Lacks in-text citations; lacks proper formatting of paper; missing or irrelevant references page |
| Rating | Excellent | Good | Acceptable | Developing | Unacceptable |
| Points | 5 | 4 | 3 | 2 | 0 |
| Critical Thinking (5 points for this section) | Engages with the material; demonstrates insightful ideas from a thorough examination and understanding of the topic | Balance of source and original ideas shows consistent interaction with the sources and evidence of critical thinking | Balance of source and original ideas shows inconsistent interaction with the sources and a decrease in critical thinking | Ideas rely too heavily on sources rather than on critical thinking; shows minimal interaction between sources and original ideas | Lacks engagement with the material or lacks evidence of critical thinking |
Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]