“Trending Now” Watch the video below and then respond to the questions that follow:
Click here for full screen viewability in a new window.
Go to Google Trends at google.com/trends and search for one of your favorite brands as well as two or three of its competitors.
- Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company’s trend(s)?
- What recommendations would you give to the brand managers of your favorite brand to increase the trend line for the future?
- Click here to view the grading rubric for this discussion.
Video Segment Reference:
mediatools. (2015, May 4). Google tools for media: Trends and analytics [Video file]. Retrieved from https://youtu.be/b9ZHw0VpWxI.
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