Choose a social media campaign to analyze. You can choose a political campaign, product advertisement campaign, or a social awareness campaign. After you decide on a campaign, you will monitor the campaign, conduct a formal analysis on the effectiveness of this campaign, and make specific recommendations on where, how, and why this campaign must be approved.
Contact the campaign via phone and/or email as a prospective consumer. Follow them on twitter or on other social media platforms. As a participant, you may build a perspective that differs from what the social media marketers intend.
Address the following in no more than 8 pages:
- Analyze the campaign using the Dragonfly Effect Model. (www.dragonflyeffect.com)
- Based on your analysis, determine steps you could take to improve the campaign.
Your assignment must follow these formatting requirements:
- Typed, double-spaced, using Times New Roman font (size 12) with one-inch margins on all sides.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
- Include a reference page that is consistent and organized. The JWMI Style Guide is available as a reference.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following grading criteria.
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