What key strategies did Bezos use to grow the company.

In 1994, Jeff Bezos launched Amazon.com, initially as an online book retailer.  In 2011, the company reported $48 billion in revenues.


Answer the question that follows in detail: 2 to 3 pages


1. What key strategies did Bezos use to grow the company in just 17 years?  Use credible sources and research to support and explain.

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