Explain what is the rationale?

This is my business management HW, it needs read a article first and answer two qustions, each question just need 100 words. I need u send me HW tomorrow morning( Oct 1, 10 am)


Here is the link for the article : http://www.wsj.com/articles/SB10001424052702303513404577352221465986612


Here are the questions:

1. What’s the rationale (the logic, data, and/or confirming examples)?

3.  What’s the authority (the credentials and objectivity of the speaker/writer)?

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